The MOVEMENT is proud to have issued the LU Endorsement to 25 chariy events during since its launch in June of 2011 - Year One. As a result of the LU Endorsement, all LU-stamped events have surpassed previous records in attendance, and thus, their charity Give Back.
In Year Three of the Movement, aka 2014, the four very generous and powerful LU ENGINES who fuel the Movement, have asked that the LU Crew put an event truly UNCOMMON.
In true bLUe LU fashion, we are pulling off an event like no other. Unprecented. This event was designed based upon the LIVE UNCOMMON vaLUes of Family, Work Ethic, Fitness & Health, Giving Back, Balance, and Excellence. What does that mean?? For one - it is for the whole Family. Ya know, not just the athletes. Not just for the kids. For everyONE. For another, it is all about the Give Back. Meaning --- we are raising a expected $100,000 for charity. Which charity?? For YOUR Charity of Choice. Yup. YOU vote when YOU register. Winning Charity of Choice takes HALF of the total proceeds. The other HALF is awarded in LIVE UNCOMMON Scholarships (for which YOU are eligible) in 2015. Yup.
We ask of YOU ---- if you do only ONE event this year (and we know that you won't -- we know you will do many) --- we ask that YOU do this one. For the Movement..
We ask YOU....to register for the...
LIVE UNCOMMON Games.
LIVE UNCOMMON has also identified a select series of events which will receive the LU Endorsement in 2014. We will be unveiling these on March 1. If YOU have registered for the LU Games by that time, YOU will be receiveing your LU Privilege Registration applicable to these 2014 LU Endorsed Events. The Movement is out to break all records this year -- Year Three. For what?? For the Greater Good, of course...
All events receiving the LU endorsement qualify by meeting two criteria:
1. All events have been selected based upon their Give Back -- meaning they exist to serve a Charity
2. All events have a significant LU connection -- serving as Race Director, or Title Sponsor, or in some significant contributing capacity
It is noteworthy to us, that NONE of these events sought out the LU Endorsement. All were sought out and found by LU Crew. All are existing events, created or led by an LU out there who is just doin his or her thing -- making a difference.
LIVE UNCOMMON serves to shine the light on the good things goin on. The LU Endorsement is a saLUte to the Heroes out there who raise their hand....who step forward....to make a difference where it matters to them.
LIVE UNCOMMON believes that in a time when every moment counts, in a climate where every dollar matters....ours, yours are spent thoughtfully. The LIVE UNCOMMON Endorsement means that we have, the LU Crew, done the leg-work, the due diligence, and found that these LIVE UNCOMMON Race Series Events are bona fide GIVE BACK. Aka -- worthy of our, your Time, Energy, Race Entry Fees. TIME and ENERGY -- our, your most valuable of all assets.
We ask YOU to bring the momentum of the Movement to bear for them....for their Causes....to help them Change the World. It only takes ONE to change the World. YOU are...they are....The ONE.
All 2014 LIVE UNCOMMON Race Series Events are being unveiled on March 5. Below gives you a hint of when to maybe look for the LU Crew at the races...